This paper critically reviews the conceptualizations about the relationshipbetween culture and drug trafficking, to analyze the explanatory scopeof the use of the ‘narcoculture’ category. Based on a theoretical review seeks tooutline some key points on the cultural and communicative dimensions of thenarco-trafficking, focusing on the Colombian case. It is argued that to overcomethe reductionism on Identity, it is necessary to insist more radically in the relational and historical character of culture and identification processes. In thatsense, it is concluded that the usefulness of the ‘narcoculture’ category is itsheuristic value to address the changes in the structures of feeling (R. Williams)of specific societies affected by drug trafficking and the war waged against it,as is the case of the Colombian experience in recent decades.