THE ENTREPRENEURIAL SPIRIT: BEYOND BUSINESS CREATION
Visión General
Visión General
Abstracto
Globalization has marked this XXI century. This continual change makes organizations prepare in advance to face the challenges posed by global markets and nonstop changing times. These complex challenges organizations face today are assimilated by employees through active reponses that demand the perception of the market signals they function in.Consequently, they become real and genuine entrepreneurs. But any form of entrepreneurship also implies change and, beyond doubt, innovation. However, it is difficult to identify those employees who as entrepreneurs within organizations stand out and have an impact by generating creative projects (Pérez, 2011). This article attempts to prove how corporate entrepreneurship, within an organizational context is the true innovation booster
